A concept built for Blue Mountain Chrysler by Cilantric · not your live system · sample data, yours to keep
Warren Sly · General ManagerWS

One screen · recalls · aged leads · trade-ups

The money already in your DMS, sorted by who to call first.

Your website already takes service bookings, trade appraisals and credit apps — the front door is fine. This is about the back room: the open recall a customer never scheduled, the quote that went quiet three weeks ago, the lease that's aged into a trade-up window. It's all sitting in your CRM and service records right now. This is what it looks like when a system surfaces it every morning instead of it going cold. Sample data below — none of these are real customers.

23
Open recalls, no appt booked
41
Aged leads (21–90 days quiet)
17
Trade-up windows this quarter
$88k
Est. gross at stake in queue

Reactivation queue

sorted by soonest opportunity
Customer & vehicleTypeLast touchSignalStatus
M. Prentice2021 Jeep Grand Cherokee Safety recall no appt Recall 34B open 112d Call today
D. Kovač2022 Ram 1500 Sport Sales lead 27 days Quoted, went quiet Going cold
S. Whitfield2020 Jeep Wrangler 4xe Trade-up in 9 days Lease matures, equity+ Trade window
R. Fortin2019 Dodge Durango GT Service due in 12 days Overdue 8mo, no visit Reminder
A. Beauchamp2023 Ram 2500 Laramie Recall in 15 days Recall 29A — parts in Schedule
L. Nakamura2021 Chrysler Pacifica Sales lead in 21 days Test-drove, financing hold Nurturing
G. Osei2020 Jeep Gladiator Rubicon Trade-up in 44 days Warranty ends soon Tracking

Alerts

auto-generated
!
23 open safety recalls, zero appointments
Matched against your service history. Each is a warranty-funded visit and a bay booked. 1 batch text fills next week's slow mornings.
!
6 sales quotes crossing 21 days quiet
D. Kovač & 5 others quoted, no follow-up logged. Est. $34k gross in this batch alone before it cools.
▲
17 trade-up windows this quarter
Leases maturing or in positive equity. Reach them before the competing dealer's mailer does. Auto-drafted outreach ready.
✓
Q2 service reminders sent
312 due-for-maintenance texts went out; 47 booked so far — logged and timestamped.

Follow-up discipline

last 30 days
Leads contacted within 24h63%
Recalls closed vs. open38%

The gap between these two bars and 100% is revenue you already earned but haven't collected. A morning list closes it without hiring anyone — every touch logged, so nothing slips twice.

Why this exists: your constraint isn't traffic, it's follow-through. Blue Mountain Chrysler has run on Service First since 1974 — this just makes sure the service and sales opportunities you've already earned get worked before they age out. It reads from what you already have (DMS, service records, CRM), doesn't replace any of it, and hands your team one prioritized list each morning: who to call, why, and what it's worth. Sample data shown — a real build wires to your actual records.